Chronemics is a concept that defines the role of time in communication across different cultures. It answers the question of how time perception affects lifestyle, personal relationships, and work-life.




  • It’s how we use & observe time;
  • Standards are determined by place and time (our cultures);
  • Age & role that can play a part in how we interpret timing, too;
  • Genuine personal brand = match the standard with your personality.


Monochronic time system defines that:

  • time is segmented into small units;
  • things are being done one at a time.


The best example of monochronic society is the US and North European cultures, Italy, Greece, Spain, England, and the Scandinavian. Time is considered as a precious resource and cannot be wasted.

Polychronic time system defines that:

  • time is being perceived in large fluid sections
  • several things can be done at once


Examples of polychronic societies can be Latin American, Arab, African countries, where people live mostly by natural rhythms, more focused on traditions and relationships than on tasks.

"The schedule is sacred" 
— Edward T. Hall

share the term