Website design planning stage requires a serious approach. Before you begin to design a sketch of the page, you should conduct a series of studies and identify the key needs of your target audience. Interviews, tests, structure of your website and other tools of UX and Design Thinking approach – provide a stable basis and simplify the process of planning the Design of your website.
By understanding the basic needs of your target audience, you can start developing a prototype. The most productive design development model is iterative. To save budget and time, the design planning process should be started with the development of a low-Fi prototype – it can be a sketch of a web page drawn on paper, or a prototype created in a specialized tool using templates of functional elements of the website or app. It is important not to spend a lot of time on detailing the prototype design at the stage of planning the design of your site, and spend more efforts on rapid changes to your low-Fi prototype at each iteration.