Tag: web design

The Importance of Visual Context in Web Design

The Importance of Visual Context in Web Design

Say It Visually – The Importance of Visual Context in Web Design

In April 2011, Michael Dubin and Mark Levine launched their website for a company called “Dollar Shave Club.” The feature of the website was an explainer video about the company and its value to men (it now caters to women too). That video went viral within hours. And it launched what is today a multi-million-dollar operation.


The point is, this video said in less than 90 seconds what it would have taken lots of text to explain in a far more boring way (and it’s hysterical, by the way).

The human brain processes visual content about 60,000K faster than text. And the retention level is higher too. And if that isn’t enough to convince you that visual context is critical for a website, here are a few more stats:

  1. In the month following Facebook’s intro of the timeline for brands, their visual content realized a 65% increase in engagement
  2. 85% of Internet users watch online videos.
  3. Consumers who view videos about products/services are 74% more likely to make a purchase.

But video is just one part of visual content – there are photos, infographics, AR/VR experiences, colors, logos, etc. – all of which can be used to deliver messages and promote a brand on a website.

So, Just How Important is Visual Context?

Irrespective of the statistics above, let’s take a look at why visual content is so important.

1. First Impressions

A well-known study from the Missouri University of Science and Technology shows that it takes a website visitor about two-tenths of a second to form a first impression about a business website.  If they are presented with compelling and engaging visuals as soon as they land, they are more likely to stay.

If a business can create a visual that immediately sends a message of what the site is all about, users are attracted. 

2. Visuals Aid in Information Delivery

Brands can tell their stories through pictures and videos. These might include photos of their teams in action, or visuals of happy customers using their products, environmental or charitable causes they support, etc. Consumers can relate to stories, especially when told with visuals and a bit of explanation text.

Companies can also provide great photos of their products, along with creative and engaging descriptions. 

Will your content go viral? Probably not. But all of these things serve to make visitors to a site remember that business. And, if they are not ready to make a purchase right now, when they are ready, they will think of you.

3. Visuals Can Foster an Emotional Bond

In 2006, Blake Mycoskie founded Toms Shoes. He had a mission. After visiting Argentina and experiencing the hardships of children with no shoes, he vowed to do something about that. He founded his shoe company as a for-profit business but set up a one-for-one charitable program. For every shoe purchased, a pair was donated to a needy child. The website is filled with photos of this giving program, which has now expanded to eyewear, clean water, and prenatal care. Visitors to the website cannot help but feel emotional about what this man is doing. And they want to support the effort.


If you can find ways to establish an emotional relationship with consumers who visit your site, you will have a consumer who wants to buy from you.

Even if you are not a Toms Shoes, there are still ways in which emotional bonds can be established with visitors – through colors, through music, through augmented and virtual reality experiences, etc. 

Clothing and eyeglass retailers, as well as resorts, provide such experiences for their customers. They can virtually try on clothing and glasses frames; they can take virtual tours of a resort. Even wine companies are getting into the act. A consumer can scan a label with his smartphone and be taken to the vineyard and the story of how that wine was crafted. All of these things play on emotional responses that consumers have to products/services – excitement, fun, inspiration, etc.

How to Create Effective Visual Context

When crafting visual content for a website, there are some critical considerations:

1. Know Your Audience

If the demographics of the audience are not clearly identified, then visuals can be all wrong. You would not use the same photos, videos, etc. for a young Gen Z audience as you would for senior citizens. Developing a user persona is essential, and understanding their sense of humor, their cultural preferences, and what inspires them should drive the visuals that are used. This requires research. As Bill Blankenship, Marketing Director for Wow Grade says: “Gen Z is our primary audience – students in high school and college who need help with their writing assignments. We understand their needs, problems, humor, and language style well. And so, we are able to design our website with the engaging text and visuals they appreciate.”

2. Select the Right Images and Media with Good Variety

Using a variety of visuals is also appealing. Try to vary them.

  • Photos and videos for explanations, how-to’s, and storytelling
  • Infographics so that text can be seen in a visual/scannable way
  • Lines, arrows, drawings, etc. to highlight important info
  • Colors that reflect your brand – check out the research on color psychology
  • Colorful icons and CTA buttons


Visual context is so significant because it gives first-time visitors a “feel” for your brand, your character, and even your values. Further, visuals can replace an awful lot of text, and they are just processed faster and better. 

Author Bio: Angela Baker is a self-driven blogger and writing specialist who is a frequent contributor to Supreme Dissertations, and one of the best essay writing review services, Pick the Writer. She is also a frequent contributor to blogs and forums on a variety of topics related to writing and marketing. You can find some of her articles on LiveInspiredMagazine. In her spare time, Angela is an avid environmentalist and volunteer for animal rescue organizations.

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How to Make Website Development Clear for the Client

How to Make Website Development Clear for the Client

Communicating with clients during web development projects can be hard.
That’s an understatement, right? I think that every web developer or designer had a hard time explaining their decisions and proposals to clients at least once.
In some cases, developers make a mistake by relying too much on professional terminology and other industry-specific terms that are unfamiliar to clients. However, in many other cases, clients give developers unreasonable requests due to the lack of knowledge about the web development and design process.
As a result, this makes a web development process much more difficult and messy than it should be and results in lower satisfaction and revenues. No wonder that communication is one of the most important soft skills sought by business leaders in all professionals in 2018, according to a recent LinkedIn survey.
That’s why in this article, we’re going to talk about how you can explain website development clearly to your clients and avoid misunderstandings, relationship damage, and help them understand the process better.
Sounds like something you can use, right? Let’s go.

1. Web Design Client Meetings Are Your Friends

While I understand why many web developers, project managers, and product managers have problems with client meetings, they are an excellent opportunity to make everything clear, learn about the client’s business, and move forward as fast as possible.

Before the meeting, do your homework by:

  • Researching the industry of the client. For example, if your client has a B2B business providing consulting services to other business, try to find other websites that provide the same service by using keywords connected to your client’s business,
  • Researching the client’s current website. Try to understand why your client would like to change their website or another digital product that they want your team to create. As a result, you’ll be in a better position to provide a service that can really help your client achieve their business goals,
  • Researching who you’ll be speaking with. Chances are that you know the decision makers who are supposed to show up at your first meeting, so learning a bit more about them is a good idea, too. For example, you can get an idea of their business style and whom to ask specific questions, so try to find LinkedIn profiles of these people and read about them.

The next step is to have your vision for the project ready. If you need to make your reasons for making specific decisions as well as the vision clear, you have to prepare specific, concrete points and find ways to explain them in layman’s terms. Before you do that, though, let’s talk about the web development process.

Your client will most definitely have lots of questions for you and your team, which is totally okay. However, in the case when a client tries to cross the line by telling how you should work, that’s when many problems occur.

To prevent these problems from happening, you should let the client know right away that you’re not the kind of worker who needs constant supervision and coaching. You and your team are creative professionals with a high level of skills and experience that allow you to work effectively and independently when needed.

While I realize that this lesson may sound a little bit harsh when spoken out loud, believe me, it’s not (unless you begin every meeting by saying this, of course). Not only you’ll be able to avoid a lot of misunderstandings, but also establish yourself as an expert. Just stay calm, mind your tone, and you’ll be alright.

People don’t tell professionals like doctors and construction workers how to do their jobs, right? And they don’t do so because they know that doctors and construction workers have more expertise in their fields, therefore, telling when what to do is simply redundant, or, in some cases, even annoying.

So the bottom line here is that the initial meeting with the client is a perfect opportunity to make sure that you’re on the same page and prevent misunderstandings during the project. Make sure that you take advantage of this to protect yourself and your team during the project.

2. Explain the Web Development Process that You Follow

Chances are that you follow a specific web development process when doing your work, so let’s know talk about how to explain it to your customer in layman’s terms. The process below is an example that you can use for your own projects.

Step #1. Collecting information

The first step of the web development project requires you to collect as much information about the client and their business needs as you can to be able to design an excellent web product.

One good way is to compile the information you discovered during your research in a concise report and discuss it with your team. This, of course, requires sufficient research and writing skills, but if you feel like you need some help with this, feel free to use writing assistants such as Trust My Paper, Grammarly, and Studicus.

Have the client provide you with the information about them, their target audience, and competition that you couldn’t locate yourself; there are basically seven knowledge areas that you need to address here:

  • Client,
  • Project,
  • Client’s brand,
  • Features of the future project & the needs that it will help to meet,
  • Target customer,
  • Project time,
  • Budget.

The answers to questions in these areas will help you to design proper functionality and plan accordingly.

Step #2: Planning

This is another important step because it involves creating a sitemap based on the information collected during the first step. While written content is important for clear communication, using visual assets for your sitemap is a better idea here because visual content is easier to understand and remember.
On top of that, many clients often struggle with understanding the final outcome of the project, so you can easily explain how and when you’ll complete specific milestones with a visual sitemap. For example, a good way to plan a website structure and communicate with both developers and customers is to use FlowMapp’s Sitemap Tool.

Here’s an example of a map in the SiteMap Tool showing the various parts of the website.

It could be useful for a successful completion of your website development projects because it makes it easier for you to explain what you do and why to customers. Here are some of the SiteMap Tool’s features that make it possible:

  • It describes the relationships between different areas of the website to help the client understand the reasons for structure as well as the overall usability,
  • It makes it easier to get the client’s approval for the structure or specific parts,
  • It gives the client a better idea about the delivery process and the deadlines,
  • It has project status and results on every stage, so the client can check the progress whenever it’s convenient for them,
  • It’s a visual tool that has a built-in communication system that allows to leave feedback and communicate with the development team.

3. Be Empathetic and Consistent

This is rather a tip for your communication style that can help you to build better relationships and improve your reputation as a professional. The key thing about explaining what you do to your clients is to remain positive and empathetic (in fact, some sources claim that empathy could be a developer’s superpower). Also, try putting yourself in their shoes sometimes, because in many cases, your clients won’t share their experience and knowledge with due to various reasons.

However, when they see how positive and professional you are, they would be much more willing to share information and give detailed answers to your questions.

Being consistent is also an important consideration, and it means providing clear answers and being there for the client for updates and requests. This, too, helps you to build an image of a professional and get you more business in a long-term.
Remember: you’re not just building a website, but a relationship and an image, which is much more important to you in the long term.

In Conclusion

Working with customers could be difficult for web developers and project managers, but explaining the “how” and “why” could really help to make things easier. Hopefully, this article has given you a good starting point to learn how to explain website development to your clients and make your future project run more smoothly.


Author Bio

Marie Fincher


Marie Fincher is a content writer with a background in marketing, technology and business intelligence. She also does some editing work at GrabMyEssay and BestEssayEducation. What inspires her the most in her writing is traveling and meeting new people.

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Website Redesign, the First Steps


Weak interface solutions is one of the modern Internet’s current problems. Users that see imperfections regularly may not notice them, but then they encounter another website that has a better design and realize that the first one was not that good. It is this fact that pushes major organizations to experiment with the design of their website interface and make a complete redesign. Does my website need a redesign? And what tools are used to create an intuitive and user-friendly interface?

The reasons why companies may consider redesigning their website:

1. Absence of targeted traffic

Your site neither attracts targeted traffic nor attracts enough traffic. The lack of targeted traffic is one of the first reasons to change the current website interface.

2. Changing the principles or business objectives of a company

Structural changes in the company’s business goals lead to interface redesign. Such changes are especially relevant in a situation where a non-commercial site has to occupy a niche in commercial sites field.

3. The desire to accentuate the content

Websites are often created without the properly structuralized content. For this reason, a huge number of sites are not adapted for users and search engines. The search for the necessary content turns into a test. Content accentuation makes the necessary information easily accessible.

Evaluate your site by these criteria and determine the need for redesign. The process of redesigning is complex, multi-level work that requires a responsible approach at every stage. In the process of developing the first version of the site, you probably did not study the target audience, and the design was not excellent. Redesign is a correction of mistakes and its distinctive features are:

– the research of target audience and development of the user path based on the data provided by research

– the development of target audience-oriented content

– the development of content-oriented interface

The process of website redesign has nothing to do with rebranding. The redesign implies changes to the structure based on the data provided by UX researches.

Where to Start?

You should start the process of redesign by conducting a research of your target audience. Here is the list of some powerful UX tools used to make a full-scale research:

User Interviews

Website Redesign

If you have planned to redesign your website, you should focus your attention on the customers that use the site on a regular basis and know the flaws of your interface. The UX designer should conduct user interviews, which sometimes can be of a challenge. The thing is that it is often hard for user to answer the questions about the specifics of interface interaction. This happens because users get used to the interactions with your website and it becomes like a routine for them – no specifics to describe, just the usual automatic actions When conducting an interview, it is important to receive the most detailed information from the user. One way is to conduct a contextual interview.
Contextual interview allows you to combine user observation and a classic interview form. During the user observation, you have to ask him to comment on the actions performed when using the website interface. During the contextual interview, it is necessary to questions, clarify them if needed, and record the answers. Help users to formulate their thoughts in order to get the most accurate information.

Finding Out the Users Personas

Website Redesign

An important part of user-oriented interface creation is to work out the user “Persona”. It is a generalized representation of one part of the target audience, the users of which have similar views on your product. When creating a “Persona”, the UX designer should include the characteristics that are common to one group of your clients, according to the researches conducted before.
The Personas let you see the possible ways your project can go and may influence the decisions about the website interface. A “Persona” may also simplify third-party interactions that you deal with throughout the project. A detailed “Persona” describes the target audience in a quick and understandable way.

You should conduct a research of users personas in a team, because you can get to know your target audience and use that experience in further interface updates. A creation of “Persona” begins with defining users characteristics that should be obtained in the course of researches (e.g. user interviews, analysis of user reviews). Group the characteristics of “Persona” into clusters and analyze them. Then, exclude the characteristics that are useless for the business and group clusters that include common characteristics together. The clusters should be further personalized, made memorable and realistic. Specify the information:

– Name, age, gender and a photo

– Description of activities

– The experience of using your product and your competitor’s

– Their goals and problems your website solves

it is important to remember that it is necessary to create a realistic image – this will help the team to memorize the person they are developing interface for.

Content Development

Website Redesign

You should develop the target audience-oriented content in accordance with the research data obtained.
Content-oriented approach is one of the most popular methodology for website design and redesign development. In this approach, the content is the essence of your website. The design should provide the user with an intuitive and comfortable path to the desired content. Instead of developing a nice-looking UI that has poor layout logic, start developing content that is needed by users. This approach saves you the time spent on iterations, if you have started the redesign with the development of UI. Target audience-oriented content is one of criteria that lets you build the information structure that is intuitively understandable to users. In its turn, the information structure will become a good basis of further UI development that will be aesthetic, authentic and intuitive for the target audience.

General Recommendations

Before you start redesigning your website you should consider the project’s budget in order not to use the excessive amount of methods. If the designer knows the budget, he can distribute it among different UX methods in a correct way. Some project may require more “contextual user interviews” with “user observation”, some may require a “usability testing”. In any event, it should be remembered that you should use empathy in order to understand the users to whom you develop the interface for. This is possible only if you research the target audience with UX methodologies and SEO data regularly.


In the course of this article, we have reviewed some simple actions and methods that may be implemented by an UX designer to redesign the website in a quick and efficient way. It should be understood that target audience research is not limited to user interviews and “Persona” creation. The amount of “UX research” methods is full of elegant elements that help designers to make their projects better and better. The main purpose of this article was to unveil some user-research methodologies in UX design and to understand some core principles of developing a well-structured website. The next articles will focus on powerful tools that an UX designer may use to develop an intuitive interface, and what tools should be implemented to keep the constantly changing user needs under control.

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