No matter what niche your business belongs to, you likely need to know the same thing that all the other businessmen think about: what do your customers want? We live in an era of strong competition when you need to not only provide good products or services but also a convenient overall experience. Analyzing numbers is an obvious method that not always brings good results. This method doesn’t allow you to detect particular customer needs. In addition, customer tastes change quickly so businesses need adaptive solutions. One of the most effective approaches is creating a user persona.
Users personas, also known as marketing personas, are characters based on real user data that represent your customers and are aimed to help you understand them better. Creating user personas can help you improve UI and UX, detect customer pain points, develop your brand identity, adjust your writing voice, etc. For example, user personas can help you choose the right structure for your website, understanding what your visitors are interested in. User personas simplify the decision-making process and make it easier for businesses to determine the right course of action, compared to working with raw data.
A user persona reflects not a particular customer but a whole group of customers. Creating user personas is an approach that allows you to condense a lot of data into a single document which is easy to comprehend. User personas allow you to design the user experience precisely, creating a user flow based on your user persona’s preferences and personality traits.
A user flows is a visualization of steps users have to take to complete a certain action when using an app or website. You may design your user flow in different ways, depending on a specific task. The best approach is to create diagrams, connecting different elements logically. Here are a few good reasons to use user flows during the design process:
User personas can make your user flows even more effective because you don’t need to check each particular user’s analytics. A user persona collects all the necessary information in one place and makes the data easier to process because it represents a character. If you want to figure out what are your customer’s preferences, the easiest way to find the answer is to imagine a person who will interact with your product.
A user persona should have its name, personal motto, bio, demographics, personal traits, goals, motivations, frustrations, personality traits, and preferred brands or influencers. This way, you’ll be able to get a complete understanding of who your users are.
The simplest and the most effective way to create a user flow is to use the User Flow Tool. It allows you to create multiple user flows using an endless working space for your diagrams. You can share projects and collect feedback. In addition, you can export your user flows as a PDF, SVG, or an image.
One of the main advantages of diagrams created using the User Flow Tool is flexibility. You can determine the main goal and plan the route for your users depending on their response. Here’s an example of a user flow for a booking app. As you can see, this diagram allows you to plan every step depending on what your user is looking for and what they choose.
Once you’ve selected the main objective, identify the information that your visitors are looking for. What problem do they want to solve? Why do they need this information? What qualities of your product are most important to them? How can you help them take action? What are their doubts? Here’s where a user persona will provide you with the right answers.
After this, you can plan flow steps, leading your users to the right information at the right time. Focus on the most-wanted action and make sure to lead your users to it while keeping in mind their needs, preferences, and motivations.
User flows are extremely effective when you need to design the right user experience. They allow you to see the overall picture, planning your users’ interactions with your website or app. However, to create a proper user flow, you should perfectly understand your users. Analyzing behavioral data on each particular user would be virtually impossible. Fortunately, you don’t need to do it because you can create a user persona that will include all the necessary information on your typical user, including their age, gender, motivations, goals, personality traits, etc. This way, you can plan a user flow with precision, clearly understanding what your users are looking for and creating a seamless user experience.
Ester Brierley is an experienced QA engineer, balancing freelancing as a virtual assistant for College Writers. Also, she cooperates with different websites covering a broad range of digital topics as a seasoned content creator. Follow her on Twitter.Read more
UX design is probably not the first thing that you think of when considering email newsletters but it’s really important. You want to engage your users, get their attention and have a good relationship with them and UX design is the best way to do that. Of course, content matters just as much but keep in mind that if you present it poorly, it will not be read.
There are many elements that are important for a good UX design. However, you need to keep in mind only a few that will help your email look really amazing and that will impress your audience. Here are some of those tips.
One of the biggest elements of the UX design is to be consistent with your brand in your email newsletter. When someone looks at your website and your email in comparison, it should be a similar experience in color schemes and overall feel of both elements. Your email newsletter shouldn’t feel too different from your website because this could confuse your reader as to what they signed up for.
You need to stay consistent in your voice too. Make sure that you sound like you usually sound. You need to be recognizable to your users in all ways possible. The overall feel of your website should be similar to the feel of your emails.
Many designers think that they need to use many complex elements to make a design look good. But this is often not the case, because this is email. You need to consider the form. Complex designs have to work on mobile and desktop equally and this is often not possible. So, you need to use design elements which are minimalistic and focus only on certain elements. For instance, only do your brand colors. You don’t need to make it too complex.
“Don’t use too many images either because the email will be slow and they might not show everywhere. Don’t be predictable but also don’t make it too complicated,” says Glen Hubert, from tech journalist at Academized and Essay Help.
Your email needs to look good both on desktop and on mobile devices. More subscribers will see the email on their phone, but the dimensions and possibilities of devices vary so you need to keep that in mind. The most important thing is that it’s readable and that the users can use all functions properly. Many customers use technologies which can’t really show your email well, so keep this in mind when making an email. You need to keep all sorts of devices and browsers in mind.
UX design is important, but so are all of the legal requirements. The design and content should be all up to legal policies and it can’t be spam. There should be a visible unsubscribe button and an address at the end of the email. Look up some local laws as well, if you want to make sure that everything is truly legal.
People often make the mistake of only sending promotional emails. But the email newsletters should be fun and entertaining as well as useful. People should be happy to read your email. They should be able to find a use in it and not be annoyed by it. Send welcome emails, mix in the promotions and content, interesting articles from the niche.
Create good content, add interesting links to other good articles, address recent events in the industry, send updates and so on. “There are many things to do with your email besides share promotional things all the time and you should harness this and use it for your own benefit. People should really feel like they made a good decision when they joined,” says Susan Hill, UX designer at Essayroo and State Of Writing.
Finally, these have been some of the best tips when it comes to UX design of your emails. Make them look consistent with your brand, make the design simple yet attractive and make sure that the content you share is good and useful. You should also make sure that everything is legal. Most of all, give the people that subscribed what they hoped they would get.
Chloe Bennet is a tech lead at College Essay Writing Help and Pay for assignments Australia. She writes about UX and latest design trends. Also, Chloe teaches academic writing skills at Assignment writing service Australia portal.Read more