Tag: user flow

Advice For Optimizing Your User Flows

Advice For Optimizing Your User Flows

Understanding the User Flow for your site is something that is promoted heavily by all UX designers and a lot of other professionals in surrounding fields. It’s not a surprise since if you are able to get a really strong handle on the user flow, then you have a very valuable insight into your users themselves and that specific area in which your intentions and your customers intentions ideally align. Much can be done to affect the user flow, and its development is an issue of fine balances. Changing even a tiny amount at one stage in the user flow can have an extraordinarily large impact on the rest of the experience. Optimizing your user flow is a specific and important skill which, when completed effectively, can result in a huge boost to your site. When misunderstood, it can lead to disaster. So, with that said, let’s take a look at some tips for creating more effective user flows.

Know Your Audience

This is the most important step to optimizing your user flows, by a considerable margin. It doesn’t matter how much research you’ve done on user flow techniques or previous examples of user flows being utilized to great effect, if you haven’t understood the types of people that use your site or your app, you will fall at the first hurdle. “Knowing your audience is more than picturing what you think ‘normal’ people would do. There’s no such thing. Whether you get to it through rigorous product testing, focus grouping, market research or any other method, you need as complete a picture of the users for your product to begin to piece together how they will possibly make their way through the experience you are cultivating for them”, explains Michael Sitwell, tech writer at Last Minute Writing and Writinity. Knowing your audience is the fundamental building block for the entire process and ought to inform just about every single decision that you make with regards to your user flow. No amount of time is enough when it comes to devoting yourself to establishing this.

Never Stopping

In the build up to the release of an app or a website there is usually an immense amount of work that is needed to be done, with everyone on the time going all guns blazing to try and make sure that things are working effectively ahead of release. The tendency then is for there to be a sense in which everyone collapses in a heap upon release. The really important thing to remember, as grueling as it might be, is that that isn’t where things end. Optimizing the user flow involves adapting it to meet two changing standards: what you want to achieve through your site or app, and the nature of your userbase. The former standard probably won’t change all that much (though when it does it will be a dramatic shift in all likelihood), and the latter is changing a small amount all the time. You need to be constantly evaluating all of the possible alterations you need to make to your user flow construction to find lasting success.

Test Everything

The test phase of any alteration you make that could affect the user flow is very important and shouldn’t be skimped on. Aim for all of your changes to be put through a thorough test phase before being given the green light so that there aren’t any surprises when the change is out in the public. “Testing allows you to make those adjustments to user flow that you don’t necessarily want the users to know about. Sometimes users knowing that a change has been made to the UX [user experience] can actually create an altogether different reaction, which can be frustratingly unpredictable”, notes Louise Carver, website admin at Draft Beyond and Research Papers UK. 

If In Doubt, Strip Back

User flow is difficult to monitor at the best of times. If you are having trouble seeing the causal link between a design element and a user behavior, then strip everything back and analyze whether content clutter is causing problems.


User flow is one of those indicators that you need to cling on to as a website or app designer. It teaches you so much valuable data that it is vital you don’t ignore about what your customers are all up to and how your decisions affect their reactions. Use it wisely!

Author Bio

Angela J. Bryant is a highly regarded writer and editor at Lucky Assignments and Gum Essays. She specializes in topics related to social media and UX design and has proven of immense help to hundreds of different readers. 

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Personas in the User Flow. Developing the Right User Experience

Personas in the User Flow Developing

No matter what niche your business belongs to, you likely need to know the same thing that all the other businessmen think about: what do your customers want? We live in an era of strong competition when you need to not only provide good products or services but also a convenient overall experience. Analyzing numbers is an obvious method that not always brings good results. This method doesn’t allow you to detect particular customer needs. In addition, customer tastes change quickly so businesses need adaptive solutions. One of the most effective approaches is creating a user persona.

Users Personas, also known as marketing personas, are characters based on real user data that represent your customers and are aimed to help you understand them better. Creating user personas can help you improve UI and UX, detect customer pain points, develop your brand identity, adjust your writing voice, etc. For example, user personas can help you choose the right structure for your website, understanding what your visitors are interested in. User personas simplify the decision-making process and make it easier for businesses to determine the right course of action, compared to working with raw data.

A user persona reflects not a particular customer but a whole group of customers. Creating user personas is an approach that allows you to condense a lot of data into a single document which is easy to comprehend. User personas allow you to design the user experience precisely, creating a user flow based on your user persona’s preferences and personality traits.

Advantages of User Flow and User Personas for UX

A user flows is a visualization of steps users have to take to complete a certain action when using an app or website. You may design your user flow in different ways, depending on a specific task. The best approach is to create diagrams, connecting different elements logically. Here are a few good reasons to use user flows during the design process:

  • User flows can improve communication with clients and team members. A user flow is a good way of presenting information to people who are not designers, being able to discuss any important issues with the whole team.
  • User flows focus not on design details but on experience. You can evaluate the overall picture and create a comprehensive experience for users. User flows allow you to plan how your users will interact with the system and how it will react to their actions. You can also plan all the necessary decision points where your users have to make a choice.
  • One of the main advantages of user flows is that they simplify collaboration between designers, developers, and project managers. You can use user flows during workshops, quickly developing and testing different models.

User Personas can make your user flows even more effective because you don’t need to check each particular user’s analytics. A User Persona collects all the necessary information in one place and makes the data easier to process because it represents a character. If you want to figure out what are your customer’s preferences, the easiest way to find the answer is to imagine a person who will interact with your product.

A user Persona should have its name, personal motto, bio, demographics, personal traits, goals, motivations, frustrations, personality traits, and preferred brands or influencers. This way, you’ll be able to get a complete understanding of who your users are.

User Flow Tool

How to Design customer journey with the User Flow Tool

The simplest and the most effective way to create a user flow is to use the User Flow Tool. It allows you to create multiple user flows using an endless working space for your diagrams. You can share projects and collect feedback. In addition, you can export your user flows as a PDF, SVG, or an image.

One of the main advantages of diagrams created using the User Flow Tool is flexibility. You can determine the main goal and plan the route for your users depending on their response. Here’s an example of a user flow for a booking app. As you can see, this diagram allows you to plan every step depending on what your user is looking for and what they choose.

Once you’ve selected the main objective, identify the information that your visitors are looking for. What problem do they want to solve? Why do they need this information? What qualities of your product are most important to them? How can you help them take action? What are their doubts? Here’s where a user persona will provide you with the right answers.

After this, you can plan flow steps, leading your users to the right information at the right time. Focus on the most-wanted action and make sure to lead your users to it while keeping in mind their needs, preferences, and motivations.


User Flows are extremely effective when you need to design the right user experience. They allow you to see the overall picture, planning your users’ interactions with your website or app. However, to create a proper user flow, you should perfectly understand your users. Analyzing behavioral data on each particular user would be virtually impossible. Fortunately, you don’t need to do it because you can create a user persona that will include all the necessary information on your typical user, including their age, gender, motivations, goals, personality traits, etc. This way, you can plan a user flow with precision, clearly understanding what your users are looking for and creating a seamless user experience.

About the Author

Ester Brierley

Ester Brierley is an experienced QA engineer, balancing freelancing as a virtual assistant for College Writers. Also, she cooperates with different websites covering a broad range of digital topics as a seasoned content creator. Follow her on Twitter.

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Flowchart in UX Research

UX Research

Development of empathic interface is a serious task that requires deliberate decisions from a Product Designer, which is why every stage of UX Research has great importance. In this article, we will analyze a tool that can help you at one of the first stages – Ideate.

Usually, when a designer develops an idea, it determines the development vector of an estimated product. A User Flow Tool can be a good helper at this stage. Origins of User Flow can be found in technical block diagrams describing algorithms and technical processes.

user flow example

At the moment, User Flow combines block diagrams and visual interface elements. These diagrams enable a designer to set a goal in advance, and test suggested user flows, defining key moments and determining issues at the Define Stage. An important advantage of User Flow Diagrams is its opportunity to reduce costs of a project, excluding a large number of UX mistakes even before prototyping of a tool, and simplicity of reading patterns allows to clearly demonstrate a Client or a Manager the importance of any solution.

To better understand the need for User Flow in your projects, click on the link to see a diagram.

When reading or creating such diagrams, don’t forget to follow basic principles which designers use in their User Flows:

  1. Limitations and Naming. A User Flow Name is a set goal of user flow; when creating a diagram, it’s important to set a user goal as accurately as possible to use it as a name of your diagram. It’s also important to plan the naming of each element of your User Flow. Deliberate and laconic names are one of the fundamental rules for creating a diagram that allows easily following the pattern making it convenient and logical.
  2. Standards. Even though current User Flows are not regulated, and there’s no a specific form for developing them, we followed a fundamental principle of standardized block diagrams while developing this diagram:

Each fan-out can only come from “diamonds.” A user can change the flow only by making its choice.

This diagram demonstrates User Flow in an application where a user can book an apartment directly from a property owner, a final goal of  which is to “Execute a booking request.”

UX Research

This small example allows us to measure the flexibility of the diagram. We reflected user flow to a specified objective and some flows that bring it back to the main route in situations when a user can’t respond positively.

Flexibility is a key element of User Flow. User Flow is not the system documentation and/or Use Case. All these factors provide such a broad diagram profile.

User Flow is an amazing tool, allowing to plan a variety of options for achieving a set goal of user flow that might help a designer and a team to prevent the possibility of costly mistakes at early stages of product development and make a well-considered and convenient project for an end user.

You can try to create a free User Flow Diagram at our platform. FlowMapp is an end-to-end solution for a designer, enabling a team to have full control of a project at each UX Research Stage.

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