Personas Tool

Build empathy within your UX design process.
This tool supercharges a designer’s work through a deep understanding of the target audience.

Key Features

Persona building is a great way of exploring the user's expectations, concerns, and motivations. We make it easy.

01
Create
a Persona
02
Use
preset blocks
03
Customize
them all
04
Build
Userflow
05
Collaborate
Create
a Persona
Identify the user's behavioral patterns and present them using a clear interface.
Next Step
Next Step
Use
preset blocks
Define characteristics, goals, pain and gains, technologies, media channels, quotes and much more.
Next Step
Next Step
Customize
them all
You can customize the display view and blocks order. You decide how to build them all.
Next Step
Next Step
Build
User Flows
Personas allow you to design the User Experience precisely, creating various user flows based on your research.
Next Step
Next Step
Collaborate
Collaborate with the team putting Personas into the UX process and making design decisions.
Next Step
Share sitemap and user flow with client
Next Step
Export
& Print it!
The export feature gives a chance to provide a deliverable piece in document and image format. Just hang it on the wall!
Next Step
Export sitemap and user flow
Next Step
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Additional features

Create templates
Make the Personas building process fast and convenient.
Multiple Personas
All of your projects contain unlimited Personas to reach the entire audience.
Share project
Share your work and obtain acceptance from the team or client.
Export Personas
Export it to use in external docs, presentation or simply print it!

Feel free to Drag and Drop. Flexible and modular.

Discover how to build Personas and manage content with visual drag and drop blocks.
dragndrop blocks
snap

Snaping blocks. Move with ease.

Just allow objects to snap to each other as they approach each other. No pixel hunting needed.

Object Library. A huge one.

Let Google relax, cause we included a lot of images and logos inside. Just pick up what your Persona prefers.
logo lib
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FlowMapp is trusted by more than 100 000 users worldwide.
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Personas in UX Design

Collect data about your users

Online interviews, offline observing, the questionnaire, customer development and other methods of research could help you gather valuable information about your users or potential costumers. Focus on the goals of your Project.

Design scenarios

Prepare scenarios for your Personas — situations that describe how a Persona would interact with a product, website or service to achieve its goals. Place the Personas in a specific context with problems they want to solve and define the full scenario.

Define behavior patterns and create Personas

Find patterns in user research data, form a common idea of every user group as long as the ways they differ from one another. By creating the Persona — whose behavior patterns are well understood — you can satisfy the broader group of people represented by it. FlowMapp is everything you need to tell great visual stories.

Build User Flows

Personas help a product team find the answer, “Who are we designing for?”. Scenarios help designers with the final step — building the user flows — by pairing scenarios and product flows to shape UX solutions for the next development stages.

The biggest help of shifting to FlowMapp is having a tool that we can share with a client online and that can capture comments. Its cut out a lot of back and forth, file sharing confusion and missing context. Having one link to share keeps clients on track!
We use User Flow to show our clients how custom sales funnels will guide the user to a call-to-action or purchase. The ability to actually see a visual brings the process to life and further enhances the client involvement in the planning phase of the projects.
We believe in a one team approach whilst planning major web development projects. With FlowMapp, everyone gets involved through discovery and planning phases. FlowMapp helps facilitate collaboration at this crucial stage and keeps clients engaged all the way through.
FlowMapp has totally changed the way we plan our sites and campaigns.  It allows our team to quickly organize content and ideas while ending up with a deliverable clients are impressed with. It’s a huge part of our workflow, and the whole team loves the tool!
FlowMapp is part of our technological stack in all the projects that Brainn.co is inserted. It helps us both in creating user flows and supporting the product backlog understanding by complementing the Users Stories.
FlowMapp helped us to organize the information and scope of the project in an amazing way. It becomes easier for us to involve our clients and to explain multiple user flows to them.
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