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Personas in UX Design
Collect data about your users
Online interviews, offline observing, the questionnaire, customer development and other methods of research could help you gather valuable information about your users or potential costumers. Focus on the goals of your Project.
Prepare scenarios for your Personas — situations that describe how a Persona would interact with a product, website or service to achieve its goals. Place the Personas in a specific context with problems they want to solve and define the full scenario.
Define behavior patterns and create Personas
Find patterns in user research data, form a common idea of every user group as long as the ways they differ from one another. By creating the Persona — whose behavior patterns are well understood — you can satisfy the broader group of people represented by it. FlowMapp is everything you need to tell great visual stories.
Build User Flows
Personas help a product team find the answer, “Who are we designing for?”. Scenarios help designers with the final step — building the user flows — by pairing scenarios and product flows to shape UX solutions for the next development stages.
The biggest help of shifting to FlowMapp is
having a tool that we can share with a client online and that can capture comments.
Its cut out a lot of back and forth, file sharing confusion and missing context.
Having one link to share keeps clients on track!
We use User Flow to show our clients how custom
sales funnels will guide the user to a call-to-action or purchase. The ability to
actually see a visual brings the process to life and further enhances the client
involvement in the planning phase of the projects.
We believe in a one team approach whilst
planning major web development projects. With FlowMapp, everyone gets involved
through discovery and planning phases. FlowMapp helps facilitate collaboration at
this crucial stage and keeps clients engaged all the way through.
FlowMapp has totally changed the way we plan
our sites and campaigns. It allows our team to quickly organize content and ideas
while ending up with a deliverable clients are impressed with. It’s a huge part of
our workflow, and the whole team loves the tool!
FlowMapp is part of our technological stack in
all the projects that Brainn.co is inserted. It helps us both in creating user flows
and supporting the product backlog understanding by complementing the Users Stories.
FlowMapp helped us to organize the information
and scope of the project in an amazing way. It becomes easier for us to involve our
clients and to explain multiple user flows to them.