Persona Blocks

All Personas consist of blocks (avatar, description, etc).
To create a block, hover and click on the plus_white icon on the free space.

User picture

Pay more attention to the selection of realistic photos of the user’s Persona. This will allow you and your team to empathize with your users. Try not to use popular stocks photos or photo op, try to find the right photos that display the characteristics of your Persona.

Userpic block

How to create User Picture.

To create a picture of a Persona:

  1. Create block,
  2. Click on Upload Image,
  3. Choose image to upload from your computer,
  4. Crop the image to set the person thumbnail (the original image will not be cropped),
  5. Confirm action.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Image — allows you to upload any image to the background, adjust the display method and opacity settings.
  • Preview — allows you to customize the preview of the Persona in the top toolbar and Personas selection list.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Each Persona can contain only one User Picture block.

Main info

Please specify Persona’s basic information in the “Main info” block: “Name”, “Location”. Also, this block contains a free form for adding a key individual characteristic of a Persona.

Select a block style and add it to the canvas.

Main info

To edit content, click on the text. To apply the changes press Enter or click on space near the block.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Align — allows you to align tags relative to a block.
  • Name — allows you to customize the color of the name parameter and the size of the pin.
  • Short info — allows you to adjust the color of the parameter.
  • Location — allows you to select the right icon, change the color of the icon, and change the color of the text.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Headline

An ancillary element for creating titles to any modules for full customization of your Persona’s content.

Headline

Select a block style and add it to the canvas.
Edit the title by double-clicking on a text. Replace or delete the icon by clicking on the icon.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Icon — allows you to select an icon for the block from the list of existing ones, as well as customize the right color.
  • Text — aligns text to the left, center, and right. You can change the color and size of the pin in the Text parameter settings.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Text

Empty text box. Designed to store any information in any form. Be creative!

Text block

Select a block style and add it to the canvas.
Edit a text by double-clicking on the text. To format the text, select the fragment and format it in the pop-up box.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Text — aligns text to the left, center, and right. You can change the color and size of the pin in the Text parameter settings.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

List

Use the “List” block to create intuitive lists. Usually, the following parameters are specified: “Motivation”, “Frustration” and “Needs”.

List block

The content of the lists is edited in the same way as the text block.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Text — aligns text to the left, center, and right. You can change the color and size of the pin in the Text parameter settings.
  • Border – you can change the border border color settings and width as needed.
  • Bullets – you can choose the point type and change its color in the settings of this parameter.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Valuebar

The main purpose is to display progress in an intuitive interface. Valuebar displays the necessary for designing a Persona of the specific target group, such as «software proficiency level», and any other useful skills for the designer and the whole team that can be visualized similarly.

Value bar

To edit the text, double-click on it. If you want to show the icon before the text — select it in the options of the setting box.
To set the required value in the value bar, simply click on it.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Icon — allows you to select an icon for the block from the list of existing ones, as well as customize the right color.
  • Text — aligns text to the left, center, and right. You can change the color and size of the pin in the Text parameter settings.
  • Progress Bar — you can choose the type of progress bar: Dots, Line, Star, Emoji, and it’s value depending on the selected type. You can also change the color of the selected bar in parameter setting.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Services

Display services, brands, products, and social networks to characterize your Persona in detail, and analyze your current selection. Understanding the choices, needs, and challenges your Persona faces will help you identify potential funnels and sales channels.

Services block

Select a block style and add it to the canvas.

Click on the block to activate it. To edit icons, move the cursor and click on the icon.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Technology

With the help of the technology block, you can visually demonstrate the choice of technical solutions of your users. Show what they use more often. A mobile device or a desktop? What browsers do your target group prefer?

Technology block

Select a block style and add it to the canvas.
Click on the block to activate it. To edit icons, move the cursor and click on the icon.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Tags

Information label that allows you to quickly classify a Persona.

Tags block

To edit the text, double-click on it. To apply the entered text, press Enter or click on space near the block.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Align – allows you to align tags relative to a block.
  • Text — aligns text to the left, center, and right. You can change the color and size of the pin in the Text parameter settings.
  • Tag background – allows you to change the fill color of tag shapes.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Quotes

In the “Quotes” block, you can use quotes from real users that you received as a result of your research. Quotes should be relevant to the product or characterize the Persona, which in consequence will help determine the attitude of the target group to the product.
You can also use the information provided by the customer support department and the user’s feedback from the website.

Quota block

You can configure the parameters in this block (CMD (CTRL) + E):

  • Text — aligns text to the left, center, and right. You can change the color and size of the pin in the Text parameter settings.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Divider

It will help you logically divide information blocks to create an intuitive content structure in the description of your Persona.

Deviders block

You can configure the parameters in this block (CMD (CTRL) + E):

  • Direction – allows you to define the horizontal or vertical position of the line.
  • Appearance – allows you to adjust the line color and opacity settings.
  • Line – allows you to adjust the dashed line and pixel width settings.

Image

You can use any photos in the process of creating a Persona to detail the characteristics and/or demonstrate the attitude of the target group to your product.

Image block

After selecting this type of block, you must select the image to upload from your computer. After uploading, it will adjust to the size of the block. You can resay it.
You can adjust the display settings in the settings box.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Image source – allows you to upload any image to the background, adjust the display method and opacity settings.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.

Background

Background block allows you to create a background layer for your info blocks using a color, gradient, or pattern image.

Image block

This block works on the same principle as the Image block.

You can configure the parameters in this block (CMD (CTRL) + E):

  • Image source – allows you to upload any image to the background, adjust the display method and opacity settings.
  • Background — allows you to customize the background of the block by selecting the appropriate option from the list: disable background, fill, vertical or horizontal gradient.
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