Customer Journey Map

A powerful tool for visualizing the customer’s experience. Use storytelling to capture key user moments and enhance communication.

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Key Features

The process of customer journey mapping uncovers the key customer moments that, once improved, will unlock a more compelling and more valuable overall user experience.

01
Create
Personas
02
Use
preset blocks
03
Tell a
story
04
Customize
map
05
Collaborate
Create Personas
Personas Tool will help you create main characters by describing their needs, goals, feelings, and expectations.
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Use preset blocks
Fill in the map in a convenient way using standard blocks for any needs.
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Tell a story
Various sections of emotions, technologies, channels, and feelings will help you tell the full story.
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Customize map
Feel free to Drag & Drop sections. All the entire space of the digital map is flexible and modular.
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Next Step
Collaborate
CJM is designed for online collaboration and teamwork to improve digital products, websites, and mobile apps. Work together!
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Next Step

Additional features

Premade templates
We have prepared several templates that you can use to start your own map.
Multiple Maps
All of your projects contain unlimited maps to understand what fundamentally drives all users.
Share Project
Share your customer journey map with colleagues, teams, and clients.
Export CJM
Export it to use in external docs, presentation or simply print it!

Improve User Experience

01
Identify problem areas
CJM helps to recognize gaps, points in the user experience that are disjointed or painful. To identify the opportunities for growth along the customer lifecycle, it is first important to understand whole experience engaging with the product, website, app or service.
02
Enhance communication
Understanding the context of users, getting a clear picture of where they have come from and what goals are trying to achieve, assuming metrics for identifying customer's satisfaction sheds light on key opportunities for deepening relationships and communications.
03
Build higher customer conversion rates
It can maximize customer sales and strengthen conversion funnels by minimizing negative user experiences, through digging into the decision points and key steps of the journey.
04
Increase retention
CJM is a framework that leads designers and creators to insights into the customer’s behavior. The map can tell the full story and tune the entire customer lifecycle from initial contact to activation, engagement, and retention based on visualizations your audiences wants, needs and motivations in each touchpoint.
05
Define a vision
Detailed journeys and emotional maps can uncover the most significant opportunities for building a better experience and new product vision.