Category: User experience

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5 User Experience Mistakes Made Accidentally by Every Designer

Websites, applications, and products should all be designed with the goal of being obvious, self-explanatory and self-evident to use. Users should not have to rely on complex instructions or manuals to use them, because odds are, they won’t read them. There are a lot of user experience (UX) mistakes out there these days which rely on instructions or aren’t user friendly. Below are the most common UX mistakes that designers make without realizing. 

1. Focusing on the concept instead of the user.

Conceptual models which designers come up with in their mind are fine, but when the designer gets focused on the model and ignores the usability of it, problems can arise. The mental model is how a user imagines that a product or service should be, so a good website can merge the designer (conceptual) model and the user (mental) model. 

When the conceptual model, which is the user interface does not meet the user’s expectations, the user experience will not be positive and the website will lose its customer. 

2. Focusing too much on eye-tracking data.

There is a common misconception that eye-tracking data will give designers specific information about where users are looking and for how long. Although there’s some good benefits to using eye-tracking data, the negatives far outweigh the benefits. As explained by design blogger Terry Cluft of Boomessays and Revieweal, “eye-tracking data will tell you what someone looked at, but you won’t know if they paid attention to it or just glanced at it. It also only measures central vision, dismissing the important peripheral vision.” 

Your design decisions shouldn’t rely completely on your eye-tracking data, and instead look into testing visual or auditory signals. 

3. Reconsider your use of pop-ups.

Marketers rely a lot on pop-ups because they’ve been shown to be a good lead generation tool. Some of the best ways of increasing subscriptions to blogs are through pop-ups, and the studies will back that. However, Google warned websites in 2016 that websites with pop-ups or other intrusive interstitials that are obscuring the content would see a drop in their search rankings. The following year, in 2017, Google decided to penalize all sites with pop-ups and email capture light-boxes. 

These are all measures to improve the experience of mobile search so users can more easily access content without interstitial interruptions. Google also made a distinction between good pop-ups and bad pop-ups. UX designer at State of writing and Essayroo Pamela Anker explains that “if it comes up immediately as soon as the user arrives on a page or the user is interacting with a page, and the pop-up hides the main content, or the interstitial pops up immediately before the user gets to the content, it will likely get penalized by Google.” 

On the other hand, if an interstitial is part of a legal obligation like age verification or cookie usage, or a login to content accessible through a paywall, as well as banners that don’t take up much screen space and can be dismissed easily, Google will allow those for the time being. Read more about the distinctions are design your pop-ups with that information in mind. 

4. Collecting feedback too early.

Another extremely common mistake is collecting feedback from your users too soon, because you might end up attracting more negative reviews. Ideally, wait a couple of days before emailing users if you want fair feedback. People like the time to think about something before deciding, and if you email them too quickly, they might get frustrated at being pressured to respond.  

5. Selecting the wrong users for user testing.

If you’re getting only certain users or ideal users to test your website or app, you’re going about it the wrong way. You should only be testing certain users if your product targets only that group of people. However, for any other situation, you need to design your website in such a way that the least tech-savvy person can use it. You don’t need experts to test your website; instead, look for a user that matches your target audience. 

These mistakes all point to the same conclusion: products and websites should be easy for the client to use. They should be obvious, self-explanatory and self-evident. 

Authors BIO

Ellie Coverdale is a marketing and design blogger at Big Assignments and Top Canadian Writers. She is involved in user experience and user interface projects and developing new strategies for online businesses. She is also a teacher for writing skills at Student Writing Services.

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Advice For Optimizing Your User Flows

Advice For Optimizing Your User Flows

Understanding the User Flow for your site is something that is promoted heavily by all UX designers and a lot of other professionals in surrounding fields. It’s not a surprise since if you are able to get a really strong handle on the user flow, then you have a very valuable insight into your users themselves and that specific area in which your intentions and your customers intentions ideally align. Much can be done to affect the user flow, and its development is an issue of fine balances. Changing even a tiny amount at one stage in the user flow can have an extraordinarily large impact on the rest of the experience. Optimizing your user flow is a specific and important skill which, when completed effectively, can result in a huge boost to your site. When misunderstood, it can lead to disaster. So, with that said, let’s take a look at some tips for creating more effective user flows.

Know Your Audience

This is the most important step to optimizing your user flows, by a considerable margin. It doesn’t matter how much research you’ve done on user flow techniques or previous examples of user flows being utilized to great effect, if you haven’t understood the types of people that use your site or your app, you will fall at the first hurdle. “Knowing your audience is more than picturing what you think ‘normal’ people would do. There’s no such thing. Whether you get to it through rigorous product testing, focus grouping, market research or any other method, you need as complete a picture of the users for your product to begin to piece together how they will possibly make their way through the experience you are cultivating for them”, explains Michael Sitwell, tech writer at Last Minute Writing and Writinity. Knowing your audience is the fundamental building block for the entire process and ought to inform just about every single decision that you make with regards to your user flow. No amount of time is enough when it comes to devoting yourself to establishing this.

Never Stopping

In the build up to the release of an app or a website there is usually an immense amount of work that is needed to be done, with everyone on the time going all guns blazing to try and make sure that things are working effectively ahead of release. The tendency then is for there to be a sense in which everyone collapses in a heap upon release. The really important thing to remember, as grueling as it might be, is that that isn’t where things end. Optimizing the user flow involves adapting it to meet two changing standards: what you want to achieve through your site or app, and the nature of your userbase. The former standard probably won’t change all that much (though when it does it will be a dramatic shift in all likelihood), and the latter is changing a small amount all the time. You need to be constantly evaluating all of the possible alterations you need to make to your user flow construction to find lasting success.

Test Everything

The test phase of any alteration you make that could affect the user flow is very important and shouldn’t be skimped on. Aim for all of your changes to be put through a thorough test phase before being given the green light so that there aren’t any surprises when the change is out in the public. “Testing allows you to make those adjustments to user flow that you don’t necessarily want the users to know about. Sometimes users knowing that a change has been made to the UX [user experience] can actually create an altogether different reaction, which can be frustratingly unpredictable”, notes Louise Carver, website admin at Draft Beyond and Research Papers UK. 

If In Doubt, Strip Back

User flow is difficult to monitor at the best of times. If you are having trouble seeing the causal link between a design element and a user behavior, then strip everything back and analyze whether content clutter is causing problems.

Conclusion

User flow is one of those indicators that you need to cling on to as a website or app designer. It teaches you so much valuable data that it is vital you don’t ignore about what your customers are all up to and how your decisions affect their reactions. Use it wisely!

Author Bio

Angela J. Bryant is a highly regarded writer and editor at Lucky Assignments and Gum Essays. She specializes in topics related to social media and UX design and has proven of immense help to hundreds of different readers. 

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Personas in the User Flow. Developing the Right User Experience

Personas in the User Flow Developing

No matter what niche your business belongs to, you likely need to know the same thing that all the other businessmen think about: what do your customers want? We live in an era of strong competition when you need to not only provide good products or services but also a convenient overall experience. Analyzing numbers is an obvious method that not always brings good results. This method doesn’t allow you to detect particular customer needs. In addition, customer tastes change quickly so businesses need adaptive solutions. One of the most effective approaches is creating a user persona.

Users personas, also known as marketing personas, are characters based on real user data that represent your customers and are aimed to help you understand them better. Creating user personas can help you improve UI and UX, detect customer pain points, develop your brand identity, adjust your writing voice, etc. For example, user personas can help you choose the right structure for your website, understanding what your visitors are interested in. User personas simplify the decision-making process and make it easier for businesses to determine the right course of action, compared to working with raw data.

A user persona reflects not a particular customer but a whole group of customers. Creating user personas is an approach that allows you to condense a lot of data into a single document which is easy to comprehend. User personas allow you to design the user experience precisely, creating a user flow based on your user persona’s preferences and personality traits.

Advantages of User Flow and User Personas for UX

A user flows is a visualization of steps users have to take to complete a certain action when using an app or website. You may design your user flow in different ways, depending on a specific task. The best approach is to create diagrams, connecting different elements logically. Here are a few good reasons to use user flows during the design process:

  • User flows can improve communication with clients and team members. A user flow is a good way of presenting information to people who are not designers, being able to discuss any important issues with the whole team.
  • User flows focus not on design details but on experience. You can evaluate the overall picture and create a comprehensive experience for users. User flows allow you to plan how your users will interact with the system and how it will react to their actions. You can also plan all the necessary decision points where your users have to make a choice.
  • One of the main advantages of user flows is that they simplify collaboration between designers, developers, and project managers. You can use user flows during workshops, quickly developing and testing different models.

User personas can make your user flows even more effective because you don’t need to check each particular user’s analytics. A user persona collects all the necessary information in one place and makes the data easier to process because it represents a character. If you want to figure out what are your customer’s preferences, the easiest way to find the answer is to imagine a person who will interact with your product.

A user persona should have its name, personal motto, bio, demographics, personal traits, goals, motivations, frustrations, personality traits, and preferred brands or influencers. This way, you’ll be able to get a complete understanding of who your users are.

User Flow Tool

How to Design Your User Flow with the User Flow Tool

The simplest and the most effective way to create a user flow is to use the User Flow Tool. It allows you to create multiple user flows using an endless working space for your diagrams. You can share projects and collect feedback. In addition, you can export your user flows as a PDF, SVG, or an image.

One of the main advantages of diagrams created using the User Flow Tool is flexibility. You can determine the main goal and plan the route for your users depending on their response. Here’s an example of a user flow for a booking app. As you can see, this diagram allows you to plan every step depending on what your user is looking for and what they choose.

Once you’ve selected the main objective, identify the information that your visitors are looking for. What problem do they want to solve? Why do they need this information? What qualities of your product are most important to them? How can you help them take action? What are their doubts? Here’s where a user persona will provide you with the right answers.

After this, you can plan flow steps, leading your users to the right information at the right time. Focus on the most-wanted action and make sure to lead your users to it while keeping in mind their needs, preferences, and motivations.

Conclusion

User flows are extremely effective when you need to design the right user experience. They allow you to see the overall picture, planning your users’ interactions with your website or app. However, to create a proper user flow, you should perfectly understand your users. Analyzing behavioral data on each particular user would be virtually impossible. Fortunately, you don’t need to do it because you can create a user persona that will include all the necessary information on your typical user, including their age, gender, motivations, goals, personality traits, etc. This way, you can plan a user flow with precision, clearly understanding what your users are looking for and creating a seamless user experience.

About the Author

Ester Brierley

Ester Brierley is an experienced QA engineer, balancing freelancing as a virtual assistant for College Writers. Also, she cooperates with different websites covering a broad range of digital topics as a seasoned content creator. Follow her on Twitter.

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