Understanding the User Flow for your site is something that is promoted heavily by all UX designers and a lot of other professionals in surrounding fields. It’s not a surprise since if you are able to get a really strong handle on the user flow, then you have a very valuable insight into your users themselves and that specific area in which your intentions and your
Know Your Audience
This is the most important step to optimizing your user flows, by a considerable margin. It doesn’t matter how much research you’ve done on user flow techniques or previous examples of user flows being utilized to great effect, if you haven’t understood the types of people that use your site or your app, you will fall at the first hurdle. “Knowing your audience is more than picturing what you think ‘normal’ people would do. There’s no such thing. Whether you get to it through rigorous product testing, focus grouping, market research or any other method, you need as complete a picture of the users for your product to begin to piece together how they will possibly make their way through the experience you are cultivating for them”, explains Michael Sitwell, tech writer at Last Minute Writing and
The test phase of any alteration you make that could affect the user flow is very important and shouldn’t be skimped on. Aim for all of your changes to be put through a thorough test phase before being given the green light so that there aren’t any surprises when the change is out in the public. “Testing allows you to make those adjustments to user flow that you don’t necessarily want the users to know about. Sometimes users knowing that a change has been made to the UX [user experience] can actually create an altogether different reaction, which can be frustratingly unpredictable”, notes Louise Carver, website admin at Draft Beyond and Research Papers UK.
If In Doubt, Strip Back
User flow is difficult to monitor at the best of times. If you are having trouble seeing the causal link between a design element and
User flow is one of those indicators that you need to cling on to as a website or app designer. It teaches you so much valuable data that it is vital you don’t ignore
Angela J. Bryant is a highly regarded writer and editor at Lucky Assignments and Gum Essays. She specializes in topics related to social media and UX design and has proven of immense help to hundreds of different readers.